'What does the heart symbol mean on food and beverage packaging?'

'What do you think of when you see a heart symbol? You might think of love, romance or friendship, but if you see a heart shape on food or beverage packaging, you may be led to believe the product is heart-healthy, which may or may not be the case.  Prof. Tim Dewhirst and PhD student Rumaila Abbas, both in the Department of Marketing and Consumer Studies, are studying the implied messages behind food and beverage packaging that contains the heart symbol to better understand why it’s being used and how it’s interpreted by consumers.' 

Tags: nutrition , marketing , mba , msc , Food Packaging , Marketing and Consumer Studies

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