'The \"Consumed\" series is my take on CPG news that I find interesting throughout the week. My goal is to add commentary, dive deeper, or bring more context to topics that often do not get covered by the traditional media outlets. Consumed Ep.150 explains how Quest Nutrition is impressively executing on a very difficult CPG strategy, yet The Simply Good Foods Company isn’t getting enough credit for it. In this latest episode, I\'ll utilize the 2022 Q1 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 1/5/2022 as the backdrop to provide broad health and fitness snacking market insights. In Q1 of fiscal 2022, both brands had strong retail takeaway growth, with Quest Nutrition specifically having more than 36% growth. Quest Nutrition also has seen massive success in its Quest Nutrition Protein Chips. It has been the single biggest contributor to the growth in Quest Nutrition household penetration growth and the product has brought in a significant number of new buyers that were incremental to the brand. Even with YoY growth more than doubling, the Quest Nutrition Chips could have been an even bigger impact to the brand if it wasn’t for lack of inventory due to outsized growth. Once more supply is brought online in 2022, there will be a huge opportunity for Quest Nutrition to continue extending into the salty snack aisle. “COVID-19 Effect” aided or not, I predict we will be looking back at this period in a few years and remarking on how catapulted the brand from a single-product category leader to a leading multi-category platform brand. The Simply Good Food Company continues to be uniquely positioned with two large-scale channel-diversified U.S. brand leaders in the attractive nutritional snacking category that’s still underpenetrated. They will continue to seek good balance of innovation and variety across brands and forms. This will show up as the company deleverages from a bars and shakes focused product portfolio. The owner of Atkins Nutritionals and Quest Nutrition continues to do a great job at fulfilling the self-actualization goals of its customers without compromising great taste. **I AM NOT A FINANCIAL ANALYST OR ADVISOR AND NOTHING IN THIS VIDEO SHOULD BE USED TO MAKE INVESTING DECISIONS. I AM JUST SHARING MY OPINIONS ON A VALUED PART OF THE CPG ECOSYSTEM THAT I AM PASSIONATE ABOUT. IF INACCURACIES WERE SAID IT WAS AN HONEST MISTAKE AND NOT MALICIOUS OR TO GIVE NEGATIVE INTENT.** Link to Simply Good Foods Company Report - https://www.thesimplygoodfoodscompany.com/financials-and-filings/sec-filings #questnutrition #atkins #proteinbars I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart! ✅ CHECK OUT THE PODCAST ON THE FOLLOWING PLATFORMS:
Tags: low carb , keto diet , atkins diet , quest nutrition , quest bar , protein bars , Tom Bilyeu , josh schall , joshua schall , j. schall consulting , josh schall consulting , atkins bars , quest protein chips , atkins nutritionals , quest nutrition revenue , atkins vs keto , simply good foods stock , quest bar growth , simply good foods company , quest chips , quest nutrition protein bar , smpl stock , quest cookies , atkins rob lowe , atkins endulge , quest nutrition commercial , quest pizza
See also:
comments